We run targeted PPC campaigns for UK dental practices. Your ads appear at the top of Google the moment patients search for a dentist. Every click is tracked. Every pound is accounted for.
See exactly what keywords your competitors are bidding on and what it costs.
UK Dental Practices
Average Return on Ad Spend
Lower Cost Per Lead vs Industry Average
Dental PPC Experience
SEO takes months to build. Google Ads puts your practice at the top of search results today. When a patient searches for an emergency dentist, an Invisalign provider or a dental implant specialist near them, your ad appears first.
Our dentist Google Ads management team runs campaigns built around high-intent dental searches. We target the keywords that bring patients, not just clicks. Every campaign is structured to lower your cost per lead over time.
From campaign setup to daily management and monthly reporting. Everything you need to run profitable ppc ads for dentists.
Text ads that appear when patients search for dental treatments. We target the right search terms and set the right bids so your budget goes to the patients who matter.
The Google-verified badge at the very top of search results. We set up and manage your Local Service Ads so patients see your practice before any standard result.
Promoted listings that appear when patients search for a dentist near them on Google Maps. We optimise your local presence for map-based searches.
Show ads to patients who visited your website but did not book. We bring them back with targeted messages that match what they were looking at on your site.
Google's AI-driven campaign type that runs across Search, Display, YouTube and Maps. We set up and optimise Performance Max for dental practices properly.
Full conversion tracking for calls, form fills and bookings. Monthly reports show your spend, leads and cost per patient. No guesswork about what is working.
A clear process designed around getting you more patients for less spend.
We review your current account or assess your competition. We show you exactly which keywords your competitors bid on and what they cost.
We structure your campaigns correctly from the start. Keyword research, ad copy, landing page review, conversion tracking and bid strategy all set up properly.
Campaigns go live. We monitor daily. We cut wasted spend, test new ads and improve quality scores. Your cost per click falls over time.
Monthly reports show your results clearly. When campaigns perform, we scale the budget to bring more patients for the same cost per lead.
Google Local Service Ads appear above standard PPC ads at the very top of search results. They show your practice name, your rating and a Google Screened badge. Patients see this and trust it instantly.
You only pay when a patient contacts you directly through the ad. This makes dentist Google local ads one of the most cost-effective ways to get new patient calls from Google.
Most dental PPC campaigns waste budget on broad terms that bring researchers, not patients. We use a precise keyword strategy built from real dental search data across the UK.
We target high-intent search terms at every stage of the patient journey. From treatment-specific searches to urgent care queries. And we use negative keywords to block the searches that will never convert.
Too many dental practices run Google Ads with no idea what they are actually getting back. No call tracking. No form tracking. No way to know if the spend is working.
We set up full conversion tracking from day one. Every call, every form submission, every online booking is tracked back to the specific keyword and ad that caused it. You see your exact cost per new patient.
Both work well for dental marketing. The best choice depends on your goals and budget. Many of our clients run both.
| Feature | Google Ads | Facebook and Instagram Ads |
|---|---|---|
| Best for | Capturing patients already searching | Building awareness and demand |
| Patient intent | High. Patient is actively searching | Medium. Patient is browsing their feed |
| Speed to results | Fast. Same day | Takes a few days to optimise |
| Google Local Service Ads | Yes, only on Google | Not available |
| Emergency dental searches | Yes, very effective | Less effective |
| Visual ad formats | Mainly text | Rich visual ads |
| Retargeting | Yes | Yes |
| Average cost per dental lead | Higher CPC but higher intent | Lower CPL for awareness campaigns |
We also run Facebook Ads for dentists. Ask us about a combined Google and Meta campaign.
These are our management fees. Your ad spend goes directly to Google and is separate. Most UK dental practices invest between £500 and £3,000/month in ad spend depending on their location and goals.
For single-location practices new to Google Ads
For established practices ready to scale new patient volume
For multi-site groups and high ad spend practices
All prices exclude VAT. Ad spend is paid directly to Google and is not included in management fees.
We provide dentists Google Ads management for practices in every major UK city. Our dental PPC team covers the whole of England, Scotland and Wales.
Real results from real dental practices across the UK.
We went from invisible on Google to fully booked within 8 weeks of launching. Their dentist Google Ads management team knew exactly which keywords to target. Best investment we have made for the practice.
Our cost per new patient enquiry dropped by 38% in the first three months. They set up proper tracking so we could finally see where every booking was coming from. Completely changed how we view our marketing budget.
They set up our Google Local Service Ads and within the first month we were getting verified calls from new patients every day. The Google Screened badge makes a real difference to how patients choose between practices.
I had run Google Ads myself for two years with poor results. Within 6 weeks of handing it over to this team, our implant enquiries tripled and our cost per click fell. Wish I had done this sooner.
The negative keyword work alone saved us a significant amount of wasted budget. They audited our old account and found we had been paying for completely irrelevant searches for months. Very thorough and professional team.
We run both Google Ads and Facebook ads through this team. The combined approach gives us complete coverage. Patients find us when they search and when they browse. New patient numbers have never been higher.
As a family dental practice we needed to reach local families rather than general searches. Their keyword targeting was very specific to our area and patient type. Our new registration numbers have increased every month since we started.
The reporting they provide is genuinely useful. I can see exactly what I am spending, what I am getting back and what the cost per new patient is for each treatment. That level of clarity is rare with marketing agencies.
Their remarketing campaigns brought back patients who had previously visited our website for Invisalign but not enquired. Those retargeted leads converted at a much lower cost than cold search traffic. Very smart setup.
We started with a small budget to test the water. Within 2 months the results were strong enough to justify doubling the spend. The team scaled the campaigns carefully and our cost per lead stayed consistent throughout.
Our average Google Ads conversion rate improved significantly after they restructured our campaigns. They knew exactly which ad formats and extensions to use for a dental practice. Very different from working with a general PPC agency.
Emergency dental PPC is very competitive. This team knew exactly how to target emergency search terms in our area without blowing the budget. Our same-day appointment bookings from Google Ads are now consistent every week.
As a paediatric dental practice our targeting needs are very specific. The team understood this straight away and built campaigns that reach parents searching for children's dentists. Our new child patient registrations are up 60% since we started.
Book a free PPC audit. We will show you exactly what your competitors bid on and what a properly managed campaign could deliver for your practice.
We help dental practices and skin aesthetics clinics dominate local search results, rank higher on Google, and attract more high-value patients. Our proven SEO strategies increase your online visibility, generate consistent enquiries, and help your clinic grow without relying on expensive paid ads.
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