Case Studies

Real Results for Real Dental Practices

10 UK dental practices. 10 different challenges. 10 proven outcomes. See exactly what we did and what changed for each one.

200+Practices helped
3xAverage enquiry growth
8yrDental SEO experience
Case Study 01
Bright Smile Dental
London  |  Cosmetic Dental Practice
Local SEO GBP Optimisation On-Page SEO

Bright Smile Dental had been operating for 4 years but did not appear in the Google Map Pack for any local dental searches. Their GBP was incomplete, had only 9 reviews and had never been actively managed. Three competitors were consistently outranking them across every local search term.

  • Full GBP audit and optimisation including categories, services, photos and description
  • Implemented a review generation system that brought in 68 new Google reviews in 3 months
  • Rebuilt all treatment pages with proper on-page SEO and dental schema markup
  • Built 14 local citations with consistent NAP data across UK health directories
  • Created weekly GBP post schedule targeting cosmetic treatment keywords
Keyword
Before
After
dentist london [area]
Not in Map Pack
#1 Map Pack
invisalign london
Position 18
Position 3
cosmetic dentist near me
Not in Map Pack
#2 Map Pack
teeth whitening london
Position 24
Position 6
Bright Smile Dental SEO case study results Results Verified
#1 Google Map Pack Position
+280% Monthly Calls From GBP
77 New Google Reviews in 90 Days
14 Treatment Page 1 Rankings
📍
GBP Result
Top 3 Map Pack
Reached in 8 weeks
🔍
SERP Win
14 Keywords
Now on Page 1
Case Study 02
Peak Dental Care
Manchester  |  Private General Practice
Technical SEO Local SEO WordPress Design GBP

Peak Dental Care was a brand new private practice with zero online visibility. Their website had been built by a non-specialist agency, scored 19 on Google PageSpeed, had no schema markup and contained zero SEO structure. They were not ranking for a single keyword within their catchment area.

  • Rebuilt the practice website on WordPress with mobile-first design and 96+ PageSpeed score
  • Implemented full technical SEO foundation including schema, crawl setup and Core Web Vitals
  • Set up and fully optimised their Google Business Profile from day one
  • Created 22 treatment and location pages targeting Manchester dental search terms
  • Built 18 manual backlinks from UK health and local business sources in first 4 months
Keyword
Before
After
private dentist manchester
Not ranking
Position 4
dentist near me [area]
Not in Map Pack
#2 Map Pack
dental implants manchester
Not ranking
Position 7
emergency dentist manchester
Not ranking
Position 5
Peak Dental Care SEO case study results Results Verified
180 New Patients in 6 Months
+96 PageSpeed Score After Rebuild
#2 Google Maps Local Pack
22 New Treatment Pages Built
📍
GBP Result
#2 Map Pack
Achieved within 10 weeks
🔍
SERP Win
Page 1
For 18 local keywords
Case Study 03
Midland Dental Group
Birmingham  |  Multi-Location Practice
Technical SEO Link Building GBP On-Page SEO

Midland Dental Group had been paying a general marketing agency for 2 years with minimal results. Their domain rating was DR8, they had 47 toxic backlinks they were unaware of, and their three locations were all competing against each other in search results due to poorly structured pages.

  • Conducted full technical SEO audit and identified 31 critical issues across 3 sites
  • Disavowed 47 toxic backlinks and restructured internal architecture for each location
  • Built dedicated location landing pages for each branch with unique local SEO targeting
  • Ran manual link building campaign building 34 quality backlinks over 6 months
  • Implemented local business schema for all three locations individually
Keyword
Before
After
dentist birmingham city centre
Position 22
Position 2
dental implants birmingham
Position 31
Position 5
invisalign birmingham
Position 19
Position 3
private dentist birmingham
Position 14
Position 4
Midland Dental Group SEO case study results Results Verified
+340% Organic Traffic Growth
DR 8 to 31 Domain Rating Increase
3 Locations All in Map Pack
47 Toxic Links Removed
📍
GBP Result
All 3 locations
Now in Map Pack Top 3
🔍
SERP Win
+340%
Organic traffic in 8 months
Case Study 04
Yorkshire Smile Centre
Leeds  |  Invisalign Specialist Practice
On-Page SEO Link Building Content Strategy

Yorkshire Smile Centre was a dedicated Invisalign and clear aligner practice ranking on page 4 for their main keyword. Despite being highly qualified and well-reviewed locally, their website content was thin, they had no treatment-specific landing pages and their backlink profile was almost non-existent compared to competitors.

  • Rewrote and restructured all Invisalign and clear aligner content with full E-E-A-T implementation
  • Created a 12-page Invisalign content hub covering every treatment stage and patient question
  • Implemented FAQ schema on 8 pages, generating 4 featured snippets within 3 months
  • Built 22 dental-relevant editorial backlinks to the Invisalign category pages specifically
  • Added GDC-registered dentist author attribution and clinical reference citations throughout
Keyword
Before
After
invisalign leeds
Position 38
Position 1
clear braces leeds
Position 29
Position 2
teeth straightening leeds
Position 41
Position 3
invisalign cost leeds
Not ranking
Position 4
Yorkshire Smile Centre SEO case study results Results Verified
#1 Invisalign Leeds in 5 Months
42 Invisalign Leads Per Month
4 Featured Snippets Won
22 Quality Backlinks Built
📍
GBP Result
Top 2 Map Pack
Invisalign Leeds searches
🔍
SERP Win
Position 1
Invisalign Leeds in 5 months
Case Study 05
Harbour Dental Practice
Bristol  |  Family and Cosmetic Practice
GBP Optimisation Review Management Local SEO Social Media

Harbour Dental had 11 Google reviews after 6 years of trading, an incomplete GBP with wrong opening hours, and no social media presence at all. They were invisible in local search despite being a well-regarded practice with loyal existing patients who simply were not being asked to leave reviews.

  • Implemented a post-appointment review request system via SMS and email
  • Fully rebuilt their GBP with correct opening hours, photos, services and weekly posts
  • Set up and managed Instagram and Facebook accounts with weekly dental content
  • Ran a local citation building campaign fixing 38 incorrect NAP listings
  • Launched targeted Facebook ads for teeth whitening and composite bonding
Keyword
Before
After
family dentist bristol
Position 16
Position 3
dentist near me [area]
Not in Map Pack
#1 Map Pack
cosmetic dentist bristol
Position 21
Position 5
teeth whitening bristol
Not in Map Pack
#3 Map Pack
Harbour Dental Practice SEO case study results Results Verified
11 to 94 Google Reviews in 90 Days
#1 Google Map Pack for Area
+3x Monthly Enquiries Growth
2,100 Instagram Followers Built
📍
GBP Result
#1 Map Pack
For family dentist area searches
🔍
SERP Win
94 Reviews
Up from 11 in 90 days
Case Study 06
Capital Dental Edinburgh
Edinburgh  |  Private General Practice
Technical SEO WordPress Rebuild Speed Optimisation

Capital Dental had an old website built in 2017 scoring 23 on Google PageSpeed. All three Core Web Vitals were failing. The site was not mobile-friendly, had no schema markup and contained 23 broken internal links. Their competitors were consistently outranking them despite Capital Dental being a larger and better-reviewed practice.

  • Rebuilt the entire website on WordPress with mobile-first design and performance-optimised code
  • Achieved a 97 PageSpeed score through WebP images, code minification and caching
  • Fixed all Core Web Vitals: LCP to 1.8s, CLS to 0.03, INP to 140ms
  • Implemented full schema stack: Dentist, LocalBusiness, FAQPage, BreadcrumbList and Review
  • Fixed 23 broken links and rebuilt XML sitemap with correct priority settings
Keyword
Before
After
private dentist edinburgh
Position 12
Position 3
dentist edinburgh
Position 9
Position 2
dental implants edinburgh
Position 18
Position 5
teeth whitening edinburgh
Position 23
Position 6
Capital Dental Edinburgh SEO case study results Results Verified
23 to 97 PageSpeed Score After Rebuild
+145% Mobile Organic Traffic
+89% Total Organic Traffic in 4 Months
All Pass Core Web Vitals LCP/CLS/INP
📍
GBP Result
Top 2 Map Pack
Dentist Edinburgh searches
🔍
SERP Win
Position 2
Dentist Edinburgh in 14 weeks
Case Study 07
Glasgow Smile Studio
Glasgow  |  Cosmetic Dental Practice
Facebook Ads Local SEO GBP Optimisation

Glasgow Smile Studio had been running Facebook ads themselves for 8 months with poor results. Their cost per Invisalign lead was over £90, they had no pixel installed, no retargeting in place and their ad creative was generic. Alongside this, their local SEO was weak with minimal GBP activity.

  • Rebuilt all Facebook and Instagram ad campaigns with proper audience targeting for Glasgow cosmetic dental patients
  • Set up Facebook Pixel, conversion tracking and retargeting campaigns for website visitors
  • Created dedicated Invisalign and composite bonding lead generation ads
  • Ran local SEO alongside Meta ads for combined organic and paid visibility
  • Fully optimised GBP with weekly posts and treatment-specific photo strategy
Keyword
Before
After
invisalign glasgow
Position 14
Position 3
cosmetic dentist glasgow
Not in Map Pack
#2 Map Pack
dental veneers glasgow
Position 22
Position 6
dentist glasgow
Position 8
Position 2
Glasgow Smile Studio SEO case study results Results Verified
£18 Cost Per Invisalign Lead (was £90)
4.2x Return on Meta Ad Spend
#2 Google Map Pack Cosmetic Dentist
+220% Total New Patient Enquiries
📍
GBP Result
#2 Map Pack
Cosmetic dentist Glasgow
🔍
SERP Win
£18 CPL
Down from £90 on Meta ads
Case Study 08
Sheffield Dental Centre
Sheffield  |  NHS and Private Practice
Link Building Technical SEO On-Page SEO

Sheffield Dental Centre had strong content and a well-structured website but was consistently outranked by one main competitor across every important keyword. A backlink gap analysis revealed the competitor had 140 more referring domains and a DR of 34 compared to their DR11. Content quality alone was not going to close the gap.

  • Conducted full competitor link gap analysis to identify the most impactful link targets
  • Built 48 manual editorial backlinks over 8 months from UK health and local publications
  • Reclaimed 6 high-authority broken links found on relevant third-party sites
  • Optimised all treatment pages with updated content and internal linking improvements
  • Implemented dental practice schema and review schema across all key pages
Keyword
Before
After
dentist sheffield
Position 6
Position 2
nhs dentist sheffield
Position 11
Position 3
dental implants sheffield
Position 9
Position 4
invisalign sheffield
Position 13
Position 3
Sheffield Dental Centre SEO case study results Results Verified
DR 11 to 38 Domain Rating Growth in 8 Months
48 Editorial Backlinks Built
Position 2 Dentist Sheffield (was 6th)
+190% Organic Traffic Growth
📍
GBP Result
Top 3 Map Pack
All primary Sheffield searches
🔍
SERP Win
DR 11 to 38
Closed competitor link gap
Case Study 09
Riverside Dental Practice
Liverpool  |  Dental Implant Specialist
On-Page SEO Link Building Schema Markup AI Search

Riverside Dental was an implant specialist practice whose dental implants page was ranking at position 22 despite having a highly qualified team and detailed content. An audit revealed missing schema, poor internal linking, no FAQ section and a link profile that was significantly weaker than the three practices ranking above them.

  • Restructured the dental implants page with a 12-section content overhaul targeting all implant-related search terms
  • Added MedicalProcedure schema, FAQPage schema and Review schema to the implants page
  • Built 16 targeted editorial backlinks pointing specifically to the implants page
  • Created a full implant content hub with 8 supporting pages covering every aspect of treatment
  • Optimised for Google AI Overviews with FAQ content and structured conversational answers
Keyword
Before
After
dental implants liverpool
Position 22
Position 3
teeth implants liverpool
Position 28
Position 4
implant dentist liverpool
Position 19
Position 2
dental implant cost liverpool
Not ranking
Position 5
Riverside Dental Practice SEO case study results Results Verified
Position 3 Dental Implants Liverpool (was 22)
28 Implant Enquiries Per Month
5 FAQ Featured Snippets Won
+16 Editorial Backlinks to Page
📍
GBP Result
Top 2 Map Pack
Implant dentist Liverpool
🔍
SERP Win
Position 3
Dental implants Liverpool
Case Study 10
Nottingham Dental Care
Nottingham  |  General and Cosmetic Practice
WordPress Design Social Media Local SEO Technical SEO

Nottingham Dental Care needed a complete digital overhaul. Their 2016 website was outdated and slow. They had no social media presence. Their GBP was inactive and they ranked for almost nothing locally. A new dentist joining the practice presented an opportunity to relaunch their digital presence properly from the ground up.

  • Built a completely new WordPress website with custom design, mobile-first build and 96 PageSpeed score
  • Set up and launched Instagram, Facebook and TikTok accounts with weekly dental content
  • Fully optimised their GBP with new photos, services, weekly posts and review generation
  • Created 18 treatment and local landing pages targeting Nottingham dental search terms
  • Produced Reels and short-form video content showcasing the new team and treatment results
Keyword
Before
After
dentist nottingham
Not in Map Pack
#3 Map Pack
cosmetic dentist nottingham
Position 29
Position 4
dental implants nottingham
Not ranking
Position 7
invisalign nottingham
Position 41
Position 5
Nottingham Dental Care SEO case study results Results Verified
96 PageSpeed Score on New Site
2,400 Instagram Followers in 8 Months
#3 Google Map Pack Nottingham
+3x New Patient Enquiries Growth
📍
GBP Result
#3 Map Pack
Dentist Nottingham searches
🔍
SERP Win
18 Pages
Now ranking on Page 1

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