We are an SEO agency in Derby. We work with one industry only, dentists. Derby is a small city with a wide reach. Patients travel in from Allestree, Mickleover, Belper and the villages to the south. Every practice is chasing the same three Map Pack spots across all of it.
See exactly where your Derby practice ranks, who is outranking you, and what it takes to overtake them.
UK Dental Practices
Average Enquiry Growth
Dental SEO Experience
Dentists Only
Derby has a population of around 260,000 and a dental catchment stretching well past the city boundary into Belper, Duffield, Borrowash and the villages of south Derbyshire. That geography matters. A practice in Allestree and a practice in Sinfin sit in the same city but draw from almost entirely different patient pools, and a Map Pack strategy that ignores the split will underperform no matter how much content sits behind it.
We work exclusively with dental practices. That means we already know why a mixed NHS practice in Chaddesden needs a different keyword strategy to a private cosmetic clinic in Darley Abbey, why implant enquiries convert differently to hygiene bookings, and how to write treatment content that satisfies both Google and GDC advertising standards. A general SEO agency in Derby working across manufacturing, retail and law firms is learning your market on your budget.
Six services, one specialist team, one strategy. No outsourcing and no white-label middlemen.
Google Map Pack rankings for every dental search term in Derby. Citation building, location pages and proximity optimisation across the city and the surrounding Derbyshire towns. The service that turns "dentist near me" into a booked new patient.
Full Google Business Profile setup, treatment categories, weekly posts, Q&A seeding and a review generation system. The strongest single ranking signal for Derby dental searches.
Treatment pages built for the terms Derby patients actually search: implants, Invisalign, veneers, emergency dentist. Optimised for rankings, AI search and enquiry conversion.
Core Web Vitals, crawl errors, indexation, site architecture and schema. We fix what is quietly capping your rankings before spending a penny on content.
Manual editorial links from UK health, dental and Derbyshire-relevant publications. No PBNs and no bought directories. Authority that survives algorithm updates.
Fast, SEO-ready dental websites delivered in four to six weeks, with all treatment copy written for you and full SEO foundations built in from launch.
Dentists Only
There is no shortage of agencies offering SEO in Derby. Almost all of them work across every industry. They do not know the difference between NHS and private patient search intent. They cannot tell you why an implant page needs different content depth to a whitening page, and they will happily write treatment claims that put your GDC registration at risk.
We are dentist-only, and have been for eight years across more than 200 UK practices. You get a named dental SEO consultant, a documented 90-day plan and the same ranking and enquiry data we look at. When something underperforms we raise it before you have to ask.
Paid ads stop the moment the budget stops, and dental keywords in the East Midlands are not cheap. Organic SEO compounds instead. A Derby practice holding the Map Pack top three and page one for its core treatment terms is still receiving new patient enquiries from that work two years later, at a cost per patient no PPC account matches at scale.
Our campaigns are sequenced to get there as fast as the market allows: technical fixes and Google Business Profile work in the first 30 days, treatment content and internal linking through days 30 to 90, then authority building from month three.
A growing share of dental searches never reach a blue link. Patients ask Google AI Overviews, ChatGPT and Perplexity what implants cost, whether Invisalign hurts and how to find an emergency dentist, and get an answer citing a handful of sources. If your practice is not one of them, you are invisible to that patient regardless of your traditional ranking.
We build for both. Clean, extractable content structure, full schema markup, genuine clinical expertise signals and a technical foundation AI crawlers can parse. The same work that earns AI citations strengthens conventional rankings, so there is no trade-off.
Four stages, documented from day one. You always know what is being worked on and why.
Full technical crawl, backlink review, Google Business Profile audit and a gap analysis against the Derby practices currently outranking you. Findings in plain English, ranked by impact.
Every target term mapped to a treatment page and scored by volume, difficulty and patient value. An implant keyword is worth more than a hygiene keyword and the plan reflects that. You approve before work starts.
Technical fixes ship first, then treatment page optimisation, new content and weekly Google Business Profile work. Momentum in the first quarter matters more than perfection.
Link acquisition, content expansion and enquiry conversion work, with a monthly report and call covering rankings, traffic, patient enquiries and next steps.
No hidden setup fees and no minimum term. Every plan is scoped after the audit so you pay for what your practice actually needs.
Single-site practices targeting Derby and surrounding postcodes.
Practices competing for implant, Invisalign and cosmetic treatment terms.
Multiple practices across Derbyshire or nationally, scoped after audit.
All plans run month to month. No setup fee, no lock-in contract, no minimum term.
SEO is the foundation. We pair it with paid advertising, social media and web design so every channel supports the others instead of competing for the same budget.
PPC targeting high-intent Derby dental searches. Immediate visibility while SEO builds, with ad data feeding your organic keyword strategy.
Google Ads for Dentists → 📘Meta campaigns targeting Derby patients researching Invisalign, implants and cosmetic treatment, by area and demographic.
Facebook Ads for Dentists → 📲Instagram, Facebook and TikTok managed weekly. Content that builds trust with local patients before they book.
Social Media for Dentists → 🌐Fast, SEO-ready WordPress dental websites. All treatment copy written for you, built to rank from day one.
WordPress Web Design → 📞A free 30-minute call with a dental SEO consultant. We review your practice and hand you an action plan with no obligation.
Book Free Call →Campaigns built around your postcode, your practice location and the catchment your patients actually travel from.
Derby is one of our most active locations, and our dental SEO services cover every major UK city across England, Scotland and Wales.
Real feedback from Derby dental practices we have helped grow on Google.
Our Invisalign page went from nowhere to position 3 for Derby searches in just under five months. We had used a general East Midlands agency for two years before this and never once had a conversation about patient search intent. The difference in understanding was obvious from the first call.
We are an implant-focused practice and implant keywords across Derbyshire are fiercely competitive. They built a proper content hub, added schema and earned genuine dental links. We now hold top 3 for our main implant terms and the enquiries have been consistent for over a year.
Our Google reviews went from 19 to 104 in four months using their review system. In a city where patients compare three or four practices before calling, that change alone moved us up the Map Pack and noticeably improved our click-through rate.
Our website had crawl errors blocking half our treatment pages and we had no idea. After the technical work our PageSpeed score went from 38 to 93 and we started ranking for Derby dentist searches within six weeks. Technical SEO had the single biggest impact on our visibility.
We are a mixed NHS and private practice and needed the private side to grow without losing our NHS list. They mapped that split properly instead of treating us as one generic dental site. New private patient enquiries are up roughly three times on last year.
The AI search work has put us into Google AI Overviews for several treatment cost questions our patients ask. No other agency had even raised it with us. It is forward-thinking work and it has brought in enquiries from people who never clicked a normal search result.
We run three practices across Derbyshire and needed each one visible in its own area without the sites competing with each other. They handled the location targeting separately while keeping one coherent brand strategy. All three are performing better than at any point before.
The combined Google Ads and SEO plan was intelligently put together. They used the ads data to decide which organic keywords were actually worth chasing. Seven months in, organic traffic has grown enough that we have cut the ad budget and kept the same patient volume.
Straight answers to what Derby practice owners ask us most.
Most Derby dental practices invest between £600 and £1,400 per month. The figure depends on how competitive your treatment mix is locally, how much technical work your site needs, and whether you are targeting one location or several. We scope it after the audit, so the number is based on your site rather than an average.
Google Business Profile and Map Pack improvements often show within four to eight weeks. Competitive organic rankings typically take three to six months, and implant or Invisalign terms across Derbyshire can take longer. Any agency promising page one in 30 days is either targeting keywords nobody searches or is about to do something that gets your site penalised.
Yes. We work exclusively with dentists and have done for eight years across more than 200 UK practices. That is why we can build a strategy in week one instead of spending your first three months learning the market.
A named consultant you can actually reach, reporting that shows patient enquiries rather than just rankings, and no lock-in contract. If an agency will not name your consultant or will not show you conversion data, that answers the question.
For a dental practice, local SEO delivers a far better return in almost every case. Patients choose by proximity, reviews and convenience. National SEO only matters if you market a destination treatment patients will travel for, and even then it sits alongside local rather than replacing it.
Yes. Derby is one of our most active locations, and we also work with practices across Derbyshire, Nottingham and the wider East Midlands, as well as nationally. Local campaigns are always built around the specific area a practice draws patients from.
No. All plans run month to month. We keep clients on results rather than paperwork.
Get a free Derby SEO audit from dental SEO consultants who will show you exactly where you rank, who is outranking you and what it takes to reach the top. No obligation and no sales pressure.
We help dental practices and skin aesthetics clinics dominate local search results, rank higher on Google, and attract more high-value patients. Our proven SEO strategies increase your online visibility, generate consistent enquiries, and help your clinic grow without relying on expensive paid ads.
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